Well-established mass-communication channels no longer work effectively to reach multiple audiences. The development of strategic methods for science communication is necessary if we want our investment in scientific knowledge to have a greater social impact. This workshop will focus on the cornerstones on which strategic communication can be built in line with the communication strategy.
The two experienced instructors first convey the basic ideas and then go on to deal with the individual situations of the participants. In two groups of max. 8, one in German and one in English, the participants learn to develop a specific concept aiming at a more strategic and effective communication and legal issues, and receive a feedback from the speakers. This will enable the participants to test the practical suitability of their strategy and the operationalisation approaches.
Dr. Patrick Honecker is the press officer and the department head of communication and marketing at the University of Cologne. After completing his training as a journalist at Südwestrundfunk, he worked in the scientific editorial department of Deutschlandfunk. Before setting up the department of communication in Cologne, he was in charge of a department at the federal states commission (Bund-Länder-Kommission) for education planning and research promotion.
Patrick Honecker is fellow science manager of the Stifterverband für die Deutsche Wissenschaft, member of the scientific advisory board at the University of Siegen and the expert commission for the future of higher education in Rhineland-Palatinate. The University of Cologne is the winner of the 2017 prize for university communication on the topic ‚Knowledge for society – mediate university research in the present time‘.
Jürg Dinner has been Head of Communications at the University of Zurich since the end of 2015. He was previously responsible for communications at the Swiss National Science Foundation for two years. Until 2012, he worked for Swiss for eight years, first as Head of Communications, then as Head of Policy and Environment. During this time, he supported the turnaround and the climb of the national airline. From 1997 to 2002, he was responsible for global business and financial communications at the BMW Group in Munich, before taking over communications for Coca-Cola Switzerland. Since 2007 he has been a lecturer at the University of Applied Sciences (ZHAW) and the University of Applied Sciences Zurich (HWZ). He studied business administration at the University of Zurich. Since 2018, Jürg Dinner has been President of SUPRIO, the conference of information and public relations departments at Swiss universities and colleges.